Jubilee Health Insurance
.
Enhancing Brand Visibility and Promoting Social Impact
Client:
Jubilee Health Insurance
Region:
Meru & Nakuru
Date:
2022- Date
Introduction
Addleston Public Relations partnered with Jubilee Health Insurance, the leading medical insurer in East Africa, to develop and execute a comprehensive campaign aimed at increasing brand visibility and promoting their collaboration with Aga Khan Hospital in organizing free medical camps across the country. This case study outlines the key objectives, strategies, and outcomes of the campaign.
Client Brief
- Increase Brand Visibility: The primary objective of the campaign was to enhance Jubilee Health Insurance’s brand visibility by reaching a wider audience and creating a positive brand image.
- Promote Collaboration with Aga Khan Hospital: The campaign aimed to raise awareness about the partnership between Jubilee Health Insurance and Aga Khan Hospital to conduct free medical camps, highlighting the organization’s commitment to improving healthcare access.
- Drive Participation: The campaign aimed to attract a large number of individuals to the medical camps, encouraging them to avail themselves of the free healthcare services provided.
Strategies and Tactics
- Targeted Media Outreach: Addleston Public Relations identified and engaged with key media outlets, including newspapers, television stations, and online platforms, to ensure extensive coverage of the campaign. Press releases, media pitches, and interviews were conducted to generate interest and secure media placements.
- Influencer Partnerships: The agency collaborated with influential healthcare professionals, local celebrities, and social media influencers to amplify the campaign’s reach and credibility. These partnerships helped disseminate information about the medical camps and Jubilee Health Insurance’s involvement to a wider audience.
- Social Media Engagement: Addleston Public Relations developed a comprehensive social media strategy to engage with the public and generate buzz around the campaign. This involved creating compelling content, sharing real-life stories of individuals who benefited from previous medical camps, and utilizing relevant hashtags to encourage user-generated content.
- Community Engagement: The agency organized community events and workshops to create awareness at the grassroots level. Local communities were invited to participate and engage with Jubilee Health Insurance representatives, emphasizing the importance of preventive healthcare and the benefits of attending the medical camps.
- Thought Leadership Content: Addleston Public Relations facilitated the creation and distribution of thought leadership content, including articles, blog posts, and expert opinions from Jubilee Health Insurance’s key personnel and medical professionals. This content established the brand as an authority in healthcare and helped educate the public about the importance of health insurance and regular check-ups.
Implementation and Execution
Addleston Public Relations implemented the campaign in several phases:
- Pre-campaign Activities: Extensive research was conducted to identify target demographics and key media outlets. Messaging and branding materials were developed, and influencer partnerships were established.
- Campaign Launch: The campaign was officially launched with a press conference, where Jubilee Health Insurance executives, Aga Khan Hospital representatives, and key influencers shared the vision and objectives of the medical camps. Media coverage was secured, generating significant awareness and interest.
- Ongoing Communication: The agency maintained regular communication with media partners, influencers, and the public to ensure continuous coverage and engagement. Social media platforms were regularly updated with relevant content and live updates from the medical camps.
- Post-Campaign Evaluation: Addleston Public Relations conducted a comprehensive evaluation of the campaign, analyzing media coverage, social media engagement, and participation rates in the medical camps. Key findings were used to inform future strategies and improve campaign effectiveness.
Impact and Report
- Increased Brand Visibility: The campaign achieved significant brand visibility, with extensive media coverage in national newspapers, television channels, and online platforms. Jubilee Health Insurance’s name became synonymous with the medical camps, leading to increased recognition and positive brand perception.
- Enhanced Collaboration Awareness: The partnership between Jubilee Health Insurance and Aga Khan Hospital gained significant attention, leading to a greater understanding of their joint efforts in organizing the medical camps. The public recognized the organizations’ commitment to community well-being and access to healthcare services.
- High Participation Rates: The campaign successfully attracted a large number of individuals to the medical camps, surpassing previous attendance records. The free medical camps received an overwhelming response, allowing thousands of people to access essential healthcare services they might not have been able to afford otherwise.
- Positive Public Sentiment: Public sentiment towards Jubilee Health Insurance improved significantly due to the campaign’s emphasis on social impact and community engagement. The brand was perceived as caring, responsible, and committed to improving healthcare access for all.
Conclusion
Addleston Public Relations’ campaign for Jubilee Health Insurance effectively enhanced brand visibility and promoted the collaboration between Jubilee Health Insurance and Aga Khan Hospital. Through targeted media outreach, influencer partnerships, social media engagement, and community events, the campaign successfully achieved its objectives of increasing brand visibility, driving participation in the medical camps, and improving public sentiment towards Jubilee Health Insurance. The campaign’s impact not only enhanced the brand’s reputation but also facilitated the delivery of vital healthcare services to thousands of individuals in need.
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